Invest to Realty - Informations for investing

If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: “Is my distribution list growing?” And more importantly, “Is my newsletter accomplishing what I wish it to?”

You already recognize that an email newsletter is an effective marketing tool to help to increase sales. Regular communication with clients and prospects is essential to increase your revenues over time. But if the results are not living up to your expectations, step back and ask yourself, “How can I improve my newsletter to increase its readership and drive more sales?” Perhaps you need to make your content more compelling or to use your newsletter in a more engineered fashion.

The marketing goals for your newsletter should be: 1) to consistently present yourself as a knowledgeable expert to whom readers can trust their real estate matters, and 2) to bring prospective clients to your Website where they can view your listings, be reminded of your realty’s programs for buyers and sellers, and to see your latest promotional offers.

To retain and expand readership, your newsletters must present information of value to its intended audience. It must provide specific data beneficial to homeowners in the geographical area in which your marketing efforts are concentrated.

Some newsletters provide general “home fix-it” information, national statistical data or news on community events as their main content. There is a place for that, but this should be used sparingly. You are more likely to create a growing client base if your newsletter talks to a homeowner’s wallet. Some suggestions to help make your real estate newsletter a “must read” item are:

1. Highlight a section on home values in the local area. People always want to know how their main asset (i.e., their home) is faring. Create this from MLS data sorted by zip code, then drill down to find recent sales and listings within your farming area. Show average time on market for the latter. Ideally, present this data in a graphical summary (which is easy to do using Microsoft Excel), but require the reader to branch to your website for the detailed information.

2. Using the above information, offer a tool on your Website to quickly provide a “ballpark” estimate of market value based on the latest average dollars per square foot for sales in the targeted area. Be sure to include disclaimers (e.g., “This is a rough estimate only. Actual value will vary based on location, lot size, amenities and upgrades. Contact us for a FREE competitive market analysis”).

3. Identify new developments and local trends that are expected to impact future home values.

4. If you work for a full-service realty, include financial information and services, emphasizing homeowner benefits.

Your newsletter should be a vehicle for driving prospects to your Website where pertinent offerings are presented. The best way to do this is to provide compelling article lead-ins or summaries that direct your readers (”Click here for complete article”) to your Website for the rest of the story. Make sure that once the article on the destination Webpage has been consumed, other enticing choices (e.g., “See Featured Listing” or “Sign up to win a FREE digital camera”) are available to encourage readers to explore the Website.

In short, think through the entire process, from your newsletter to the ultimate path you wish the reader to follow on your Website. If you approach it in this manner, viewing your newsletter as but one component of a marketing machine, then over time you will be rewarded with expanded sales.

Al Kernek is a real estate broker and author of “Creating E-Mail Newsletters - A Practical Guide for the Real Estate Community.” To learn more about increasing real estate sales using low-cost Internet marketing techniques, visit Real Estate Internet Marketing

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Everyone’s talking about Real Estate Search Engine Optimization (SEO) and the Midas touch of some SEO experts to convert a downtrodden real estate company, into an energized money-making machine, simply by featuring some keywords in its website’s content, that work like “mantras” of success. How fast and how easy is it to make money in real estate, if one rides on the waves of search engine optimization? Is there money at all?

Some Real Estate companies basked in the able stewardship of seasoned SEO experts, thus, their experience is entirely different from those who chose to do their own SEO, or may have tried to get professional SEO help, but failed. The importance of partnering with the right SEO company, therefore, cannot be downplayed.

The influx of SEO companies and the number of Real Estate sites seeking their help register an impression that SEOs have the magic formula on how to compete successfully in the global market, by way of the internet. As Real Estate companies capture their winning streak over their competitors, through an optimized website that ranks high in various search engines, money reels in. The real challenge begins.

In the internet marketplace, securing a high ranking is not yet winning, staying on top of the rankings is. The cutting edge, therefore, is in hiring the services of a Real Estate SEO company or expert who knows SEO like the back of his hand. It could also help, if you, the real estate businessman, understands a trait of search engine optimization:

Search Engine Rankings are never permanent.

“Hope for the best, but prepare for the worst.” This can serve as your guiding principle when you enlist your site and your business in the crafty world of search engine optimization.

Search Engines operate by their special algorithm that ranks a website for a certain keyword. When algorithms are altered, naturally, your rank for a particular keyword is affected. Your rank can plummet, and so your chances of being seen by your potential buyers.

How do you avert this imminent danger?

Optimizing your website for different search engines is a smart move. The age-old wisdom of not putting your eggs in one basket applies to search engine optimization, as well.

An antidote to ranking failures due to alteration in algorithms is simply, again, to optimize. A Real Estate website that is highly optimized has a higher chance to survive any revamps in search engine algorithms because it can even out easily over a short period of time.

Major shakeup in search engines algorithms happen occasionally as a way of warding off spam sites. Even sites managed by the best SEO companies can fall off the high horse of search engines results.

Understanding this impermanence in search engine ranking and its probable effects on your site (and your real estate business), can now make you level expectations with your SEO company.

Your choosing of a dedicated Real Estate SEO program or service to jumpstart your site for the ranks is ideal for success. Choose a SEO company that commits for the long-term, not on casual, short-time deals. This will assure you of continuous support when you encounter problems with your site’s rankings.

Potential buyers are led to your web site easily by high search engine rankings. As high search engine rankings become your paramount goal, so is finding your Real Estate SEO company. One simply could not survive without the other.

Christiene Socorro C. Villanueva

Jump2Top - SEO Company

Christiene Socorro C. Villanueva - http://www.jump2top.com

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Popularized by John Reese, the “virtual real estate” concept is very interesting, but somewhat confusing for some web marketers, so let’s start with an explanation!

Virtual real estate is NOT about offline real estate, but it is about building an ever-growing number of high quality websites that will bring in money for years to come.

Can you build virtual real estate by using automated website and content creators? Definitely not. As time will pass, it will become more and more difficult to get good rankings in the search engines, and crappy websites built with automated software and duplicate content will just disappear from the search engines results.

This is why it is important to start building high quality websites TODAY, so you will gain traffic from the search engines from years to come.

Do you need a product or a service to sell in order to build your own virtual real estate empire? Absolutely not! And this is the nice thing about it.

Creating a product takes time, and a lot of people are put off by that.

Instead, you can build content websites with information on it, without selling any product or service, and make money from the ads you put on it. By building a high quality content site, you can get a lot of traffic from the search engines, and you can monetize this traffic in many ways!

For example, you can put Adsense ads, Yahoo ads, affiliate program links, and you can even sell advertising.

To build your virtual real estate portfolio, start with a few subjects you like, because it will be easier to write content about it.

To get started, you will only need a hosting account and a domain name, you can do the rest yourself! And to grow faster, you can reinvest part of your revenue into your sites by outsourcing some of the work (content writing, SEO, etc). This will allow you to grow your income exponentially.

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